NEWS FLASH: Irene Deem article on HORSE SHOW AUDIENCE DEVELOPMENT at www.EquestrianProfessional.com.

It's all about the audience for developing a bright future for equestrian sport. Irene Deem has interviewed:

SHANETTE BARTH COHEN, Executive Director, THE HAMPTON CLASSIC (www.HamptonClassic.com)

TODD GRALLA, Director of Equestrian Services for Populous (www.Populous.com)

SHELLY STEVENS, Developer of the TAILS PROGRAM for the Arabian Horse Association (www.ArabianHorses.org.)

C.J. MARCELLO, JR. is Executive Director of the Florida Agriculture Center & Horse Park Authority (www.FLHorsePark.com)

BRIAN DYGERT, General Manager of WESTWORLD, owned by the City of Scottsdale.

DARRELL BILKE is Executive Director of the Pinto Horse Association (www.pinto.org)

This article has solid fiscal advice for show planning committees, BODs and anyone involved in equestrian event planning. Thank you to EquestrianProfessional.com for publishing this useful information.

www.EquestrianProfessional.com

DID YOU KNOW?

The HORSE industry employs
more people than railroads, radio and television broadcasting, petroleum, coal, and tobacco products manufacturing.

American Horse Council

HORSE INDUSTRY OPPORTUNITIES

ESSE offers advertising, sponsorship, and public relations opportunities for those who wish to participate in the $39 billion US Horse Industry. ESSE exists to help media buyers, businesses and community service organizations find partners in this exciting leisure industry which combines gaming, agriculture, sport, recreation, community service and love of animals. ESSE is owned by Irene Deem Creative Services.

• The horse industry has a $102 billion impact on the U.S. economy when the multiplier effect of spending by industry suppliers and employees is taken into account. Equestrian competitions are enjoyed around the world with excellent advertising, sponsorship and PR opportunities for international brands.
• US Demographics: 28% of horse owners have an annual income of over $100,000. Approximately 34% of horse owners have a household income of less than $50,000. 46% of horse owners have an income of between $25,000 to $75,000. Statistics provided by the American Horse Council
• Participating in the horse industry provides both business and social networkingrewards.
• Media Buyers: equestrian demographics are smaller but accurate and select. They are derived from lists of dues paying memberships by known individuals, some of whom are lifetime members. By the nature of the fact that the sport involves owning, breeding and training living animals, there is a deep level of involvement, financially and emotionally.
• Public Relations: Equestrian Sport has a distinguished history for supporting community service organizations from the regional to the international level.

Equestrian Sport is rated E for Everyone! 1 in 63 Americans has a horse!

Member: National Sports Marketing Network

COMMUNITY: The Equestrian Community has a cherished tradition of supporting community service organizations. Equestrian sport offers excellent public relations opportunities from the grass roots to the international event level.

THANK YOU for your interest in equestrian sport and we encourage you to participate!

We understand your marketing needs and WE PERFORM!